The phone rings and the absurdities begin. Long live the freelance life.
I whipped together some looks for Grabarz & Partner a while ago. One of them was liked, then forgotten, then remembered again. Here it is...
Ikea needed a TV ad for their beds with a strong visual concept that could be extended all the way to promotional activities. Said and done. Soft sleep, warm sleep, cold sleep, hard sleep: no matter what it is you need, there's a bed – and a landscape – to match.
The TV ad
Four lucky winners got to spend an unforgettable night in the bed of their dreams at one of four special locations based on their sleep preferences.