I’ve sold my soul to sell lots of stuff for lots of agencies and clients. This is some of the stuff I can remember off the top of my head.
Carl Kleiner is amazing and I want to work with him. Which is why I suggested a sexy still-life look for a campaign for a product I can’t tell you about from a brand I can’t tell you about where one of the motifs is based on his incredible “Postures” series.
Someone somewhere asked me to do something for some reason.
Sometimes it helps to give a layout element or a look a name to make everyone feel a little better about it. Sometimes the names are pretty dumb when taken out of context. I want to start collecting them here…
The angle of success
An angled line across the layout. But the angle is defined by the rectangular client logo, so it’s amazing and incredibly intelligent.
The Geil Keil
A wedge element to make layouts more dynamic. The client is a super dynamic and oh-so-progressive car brand, so if you can use the same words for the layout that the client uses for themselves, chances are it’s a winner.
The starting line
Literally just two goddamn lines. But the campaign has something to do with beginnings, so sell sell sellllll those lines, baby!
The saddest box in the history of the world.
I have some questions. Some stylish, fashionable questions. But all I can show you is this moodboard.
Ugly drawings of some cars recently.
Pia Sternberg needed a small site to help her find a new job. Her handwriting is literally all over the page. Combined with the great Morion typeface, it’s a slick look. Go offer her a job now.
I really don’t care.
One of countless looks developed for a futuristic and super secret vehicle powered by hydrogen. The oldest water-based transport meets the newest.