Sometimes it helps to give a layout element or a look a name to make everyone feel a little better about it. Sometimes the names are pretty dumb when taken out of context. I want to start collecting them here…
The angle of success
An angled line across the layout. But the angle is defined by the rectangular client logo, so it’s amazing and incredibly intelligent.
The Geil Keil
A wedge element to make layouts more dynamic. The client is a super dynamic and oh-so-progressive car brand, so if you can use the same words for the layout that the client uses for themselves, chances are it’s a winner.
The starting line
Literally just two goddamn lines. But the campaign has something to do with beginnings, so sell sell sellllll those lines, baby!