this is bernie

Speak normal please

 for fun

Sometimes it helps to give a layout element or a look a name to make everyone feel a little better about it. Sometimes the names are pretty dumb when taken out of context. I want to start collecting them here…

The angle of success

The angle of success An angled line across the layout. But the angle is defined by the rectangular client logo, so it’s amazing and incredibly intelligent.

The Geil Keil

The Geil Keil A wedge element to make layouts more dynamic. The client is a super dynamic and oh-so-progressive car brand, so if you can use the same words for the layout that the client uses for themselves, chances are it’s a winner.

The starting line

The starting line Literally just two goddamn lines. But the campaign has something to do with beginnings, so sell sell sellllll those lines, baby!